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Alliance Of American Football

The Alliance of American Football (AAF) is a professional American football league founded by Charlie Ebersol and Bill Polian. It opened play on February 9, 2019, one week after the National Football League's Super Bowl LIII championship game. The AAF consists of eight centrally owned and operated teams. All teams except Salt Lake are located in cities on or south of the 35th parallel and all teams except Birmingham are located in metropolitan areas that have at least one major professional sports franchise. Of the eight teams in the league, all but Arizona and Atlanta are located in markets lacking an NFL team.

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Alliance of American Football
Current season, competition or edition:
Current sports event 2019 AAF season
SportAmerican football
FoundedMarch 20, 2018 (2018-03-20)
Inaugural season2019
No. of teams8
CountryUnited States
HeadquartersSan Francisco, California [1]
TV partner(s)
Official websitewww.aaf.com

The Alliance of American Football (AAF) is a professional American football league founded by Charlie Ebersol and Bill Polian. It opened play on February 9, 2019, one week after the National Football League's Super Bowl LIII championship game. The AAF consists of eight centrally owned and operated teams. All teams except Salt Lake are located in cities on or south of the 35th parallel and all teams except Birmingham are located in metropolitan areas that have at least one major professional sports franchise. Of the eight teams in the league, all but Arizona and Atlanta are located in markets lacking an NFL team.

History

Filmmaker Charlie Ebersol was inspired to create the AAF in late 2016 after making the documentary This Was the XFL for ESPN Films' 30 for 30 series; upon researching and examining the history of the XFL, he came to the conclusion that the concept was viable but that the finished product was both poorly executed and, from an on-field standpoint, bad football. He began developing the AAF in December 2017, about the same time that word had come out about XFL co-founder Vince McMahon possibly reviving the old XFL brand.[2]

The AAF was announced on March 20, 2018. Ebersol sought to focus on creating a solid football product in the hopes that it would attract fans. He hired a team of experienced football players, coaches and executives to prepare the league for launch.[2] The AAF is overseen by former NFL general manager Bill Polian, former Pittsburgh Steelers safety Troy Polamalu, and executive J.K. McKay. Advisers also include former Steelers receiver Hines Ward, former New York Giants and Oakland Raiders defensive end Justin Tuck, retired referee and current Fox NFL rules analyst Mike Pereira, and Ebersol's father, retired NBC Sports executive (and co-founder of the original XFL) Dick Ebersol.[3]

Ebersol attended the first XFL game in Las Vegas in 2001, and remembered how disappointed his father was by the poor quality of play.[4] To ensure professional-level football at launch, the AAF set out to hire coaches with professional football coaching and championship experience.[5] On April 7, 2018, the first team, Orlando, was announced with its coach Steve Spurrier.[6] By June 2018, the league had announced its eight inaugural teams and their cities.[3]

On July 30, 2018, the Alliance announced the league had signed 100 players.[7] In August 2018, the league held the Alliance Scouting Combine at three locations and four dates: August 4, 2018 in Los Angeles, California; August 18 in Houston, Texas and August 25–26 in Atlanta, Georgia.[8] By August 24, 2018, 205 players were signed.[9] These dates provided an opportunity for players cut at the NFL roster deadline, and each player signed a three-year contract worth $250,000 (with a $70,000 salary in 2019), with performance-based and fan-interaction incentives allowing for players to earn more.[10]

In July 2018, Starter, through G-III Sports, which manufactured NFL jerseys in the 1980s and 1990s, was named the official on-field apparel and game-day uniform supplier for the AAF, marking a return for the brand to professional football.[11] On September 20, the league announced four eastern inaugural franchises' names and logos.[12] The western four teams were revealed five days later.[13]

Inaugural season

On October 16, 2018, the Alliance announced its schedule (indicating the day and location, but not the time, of each game) which has two games each on Saturday and on Sunday most weekends.[14] Quarterback skills training camps were held at the Alamodome in San Antonio on November 12 through 14. On November 27, the league held a four-round "Protect or Pick" quarterback draft in the Esports Arena at Luxor Las Vegas and broadcast on CBS Sports Network.[15]

The AAF began its inaugural, 10-week season on February 9, 2019.[3] The first points in AAF regular season history were scored by kicker Younghoe Koo of the Atlanta Legends, who made a 38-yard field goal against the Orlando Apollos.[16] The first shutout in league history was recorded by the Birmingham Iron when they defeated the Memphis Express, 26–0, in Week 1.[17]

A four-team playoff is to be capped with the league's championship game at Sam Boyd Stadium near Las Vegas, planned for April 27.[18] If the AAF reaches its second season, it will find itself in direct competition with a revived XFL, which is announced to begin play in 2020.[19]

Teams

Team[13] City Stadium Capacity First season Head coach[20]
Eastern Conference
Atlanta Legends Atlanta, Georgia Georgia State Stadium 24,333 2019 Kevin Coyle
Birmingham Iron Birmingham, Alabama Legion Field 71,594 Tim Lewis
Memphis Express Memphis, Tennessee Liberty Bowl Memorial Stadium 58,325 Mike Singletary
Orlando Apollos Orlando, Florida Spectrum Stadium 44,206 Steve Spurrier
Western Conference
Arizona Hotshots Tempe, Arizona Sun Devil Stadium 57,078 2019 Rick Neuheisel
Salt Lake Stallions Salt Lake City, Utah Rice–Eccles Stadium 45,807 Dennis Erickson
San Antonio Commanders San Antonio, Texas Alamodome 64,000dagger Mike Riley
San Diego Fleet San Diego, California SDCCU Stadium 70,561dagger Mike Martz

dagger Capacity reduced for AAF games[citation needed]

Locations of teams for the 2019 AAF season.
Eastern Conference Western Conference

Rules

Ebersol deliberately avoided making radical changes to the rules of the game so as to make it recognizable to the U.S. public. He stated that he used the average length of a feature film, slightly over two hours, as the basis for a typical fan's attention span.[2]

  • Teams have 52 players on each roster, with some selected by a territorial draft.[21] The territory assigned to a team consists of at least five colleges plus designated professional teams, one Canadian Football League, and four NFL teams (players from colleges outside the AAF footprint being allocated based on their most recent professional team). Only one quarterback can be taken from their region.[22] A quarterbacks-only "Protect or Pick" draft was conducted in November 2018 in which teams may retain their allocated quarterback or select an unprotected quarterback from another team.[23]
  • Telecasts feature no television timeouts and 60 percent fewer "full-screen commercials," with the league aiming for an approximate real-time game length of 150 minutes, down from just over 180 in the NFL.[19][24] In turn, the AAF aims to charge more money for the remaining commercial slots, also alluding to product placement opportunities that do not interrupt the game telecast.[2]
  • There are no extra point kicks; teams must attempt two-point conversions after a touchdown.
    • Since there are no extra point kicks, otherwise common scores of 7, 10, or 13 points can be achieved only through scoring combinations involving one or more safeties. In contrast, because there are more two-point conversions, otherwise uncommon scores of 8 and 11 are more likely in the AAF.
  • Defenses are forbidden from advancing ("rushing") more than five players on or across the line of scrimmage, and no defensive player can cross the line of scrimmage from more than two yards outside the offensive tackles.[25] The "illegal defense" penalty for violating these rules is a 15-yard penalty.
  • There are no kickoffs; possession at the start of each half, and after scores, begin on a team's own 25-yard line, in line with the NFL touchbacks. In lieu of an onside kick, a team can keep possession of the ball by attempting a scrimmage play from their own 28-yard line and gaining at least 12 yards.[26] (The original proposal for this play had teams making a 10-yard play from the 35-yard line.)[24][3] A team may not attempt such a play after a field goal or touchdown unless it is trailing by 17 or more points (i.e., needing three possessions to win) or if there are five or fewer minutes remaining in regulation.[27] The onside conversion play is also available after any safety, played from the 18-yard line.[25]
  • The play clock runs only 35 seconds, five seconds shorter than in the NFL. (The league originally proposed a 30-second play clock,[24] but Ebersol concluded it would negatively impact the quality of play).[2]
  • Players may not deliberately spike or throw the football into the stands or hand it off to a spectator following a touchdown; the league's footballs (manufactured by Wilson Sporting Goods and marked with distinctive red, blue, and white stripes) contain expensive tracking technology. The penalty for such is unsportsmanlike conduct, a 15-yard penalty, and if it is determined to be deliberate, a fine can be assessed to the offending player; if it's the player's second unsportsmanlike conduct penalty, he risks immediate disqualification.[28] Other touchdown celebrations are generally tolerated.
  • There are no automatic instant replay reviews of scoring plays or turnovers as there are in the NFL. Each team is given two coach's challenges, which they can use at any time outside the two-minute warning, and receive a third if both challenges are successful. After the two-minute warning in each half, the replay booth has sole authority to call for a replay review.[24]
  • Outside organizations handle head-safety protocols.[29]
  • In the event of a tie at the end of regulation, a single overtime period will be played, under the high school football rules of the "Kansas Playoff." Each team will begin on their opponent's 10-yard line and be given one possession (four downs) to score, with no field goals allowed. If the score remains tied after each team has been given their possession, the game ends in a tie. In the postseason, overtime periods will be played until there is a winner, with teams alternating who goes first in each overtime period. Both teams are given one timeout per overtime possession. The coin toss determines who wins it that chooses to possess first or defer.[2]
  • Playoffs will consist of four teams, the top two teams from each conference.[14]
  • Officiating has a ninth member, called a sky judge, an off-the-field official who reviews every play using technology like a booth review. The sky judge can call or take away penalties missed or made by the field officials.[25]

Business

The Alliance operates as a single entity, with all teams owned and operated by the league, under the name Legendary Field Exhibitions LLC.[24] Some of the investors in the AAF include Peter Thiel's Founders Fund, The Chernin Group (which owns Barstool Sports), Jared Allen, Slow Ventures, Adrian Fenty, Charles King's M Ventures, and Keith Rabois.[29][19]

MGM Resorts International made an investment in the AAF tech platform,[30] and entered a three-year sponsorship agreement to become the league's official sports betting sponsor and exclusive gaming partner. The deal marks the first time any sports organization has sold exclusive in-game betting rights to a sportsbook.[31][32]

The league is also planning player bonuses and scholarships, with player bonuses to be based on performance and fan interaction, and players would earn a year's scholarship in post-secondary education for each season of play.[24] Players are expected to get three-year, non-guaranteed contracts worth $250,000 plus health insurance with an escape clause to go to the NFL.[22] The three-year contract is believed to be purposely targeting the XFL to prevent second-tier professional players from signing with the XFL if they play in the AAF in 2019.[33] The league also has an incentive system that will pay members of a team's offensive and defensive units for statistical achievements and will also pay players to perform community service; the exact details of this incentive system were not yet finalized at the start of the 2019 season.[2] Players are assigned to each team by way of a centralized process that is largely a trade secret.[2] For the fans, in addition to a fantasy league built into mobile broadcasts, low ticket prices (each team will have a $35/game sideline seat option) and inexpensive food are planned.[24]

The AAF coaching salaries vary by title, with $500,000 for head coaches, $200–250,000 for coordinators, and $75–150,000 for position coaches. Each AAF team employs between 11 and 13 total coaches, putting the total coaching staff expenditures at around $2 million per staff and $16 million for the entire league.[34]

Key people

Co-founder and CEO Charlie Ebersol

Executives

Board of Directors

Media

As part of its formation, the AAF announced broadcast deals with CBS Sports;[29] opening day (consisting of two regionally-televised games)[37] aired on CBS, as will the championship game.[29] CBS Sports Network will air at least one game per week and one of the playoff games.[29] Due to contractual agreements, the AAF themselves can not livestream games broadcast on CBS Sports Network.[38] CBS broadcast an ad for the league during its coverage of Super Bowl LIII.[39] In addition to local stations,[40] TNT will broadcast two games per season (one regular season and a playoff game) while NFL Network airs two weekly games.[41] The league's mobile app will offer live streaming of all games except those broadcast on CBS Sports Network, as well as provide integrated fantasy games,[3] while Turner's B/R Live will stream one game a week.[41] San Antonio's CW affiliate KMYS will air two Commanders games. Select games are also carried on satellite and online radio service SiriusXM.[42] None of the AAF's broadcast partners are paying the league any money in rights fees, as the networks were not willing to lose money on their deals; Ebersol did not disclose whether or not they were buying the airtime or receiving the airtime for free as part of a partnership agreement.[4]

CBSSN's game of the week will be called by Ben Holden, Adam Archuleta, and John Schriffen.[37] NFL Network's broadcast team for week one consists of Dan Hellie on play-by-play and Marvin Lewis on color commentary.[43] TNT's broadcast team consists of Brian Anderson on play-by-play, Lewis on color commentary, and Maurice Jones-Drew as sideline reporter. The league will not use set announcer pairings, rotating numerous hosts (several of them from the NFL on CBS) on both play-by-play and color commentary, depending on availability.[44]

Reception

Critics

The AAF received mixed to positive reviews opening night. Profootballtalk.com, in a mostly positive review, praised the league's television product and choice of markets that would embrace the league, singling out the live look-ins at the replay booth during coach's challenges as an innovation that could transfer to the NFL's television broadcasts. The on-field level of play was somewhat less well-received, being compared to NFL preseason levels, with numerous offensive miscues.[45] SB Nation had a similar assessment, criticizing the game play as "much worse than... most of major college football," while at the same time noting that the league's innovations were largely successful in making games more interesting.[46] In an admittedly incomplete review, Peter King stated that although he would not yet draw any "major conclusions" about the league, he liked some of the rule changes but feared the overtime process would be a gimmick.[47]

Viewership

Overnight Nielsen Ratings stated that the league-opening regionally televised games on CBS were the highest rated telecast of the night in the key demographic, drawing more viewers than an NBA game on ABC in the same time slot; in overall viewers, both the AAF and NBA lost to a rerun of America's Got Talent on NBC.[48] The NFL Network telecast that week secured 640,000 viewers.[4]

References

  1. https://aaf.com/media/
  2. 1 2 3 4 5 6 7 8 Kercheval, Ben (February 4, 2019). "AAF 2019: How the new Alliance of American Football stands out in a growing pro football landscape". CBS Sports. Retrieved February 4, 2019.
  3. 1 2 3 4 5 6 Rovell, Darren (March 20, 2018). "Former NFLers involved in league to rival XFL". ESPN.com. Retrieved March 20, 2018.
  4. 1 2 3 "AAF's officials pleased with opening weekend TV ratings but remain cautious". Pittsburgh Tribune-Review. Associated Press. 2019-02-13. Retrieved 2019-02-14.
  5. "Steve Spurrier to coach Orlando team in new spring league, Alliance of American Football". CBS News. Retrieved October 3, 2018.
  6. Steimle, Kevin; Breech, John (April 7, 2018). "Steve Spurrier announced as first coach and Orlando first host city for Alliance of American Football". CBSSports.com. Retrieved April 7, 2018.
  7. Munz, Jason (August 1, 2018). "Alliance of American Football announces Memphis team has signed 28 players". The Memphis Commercial Appeal. Retrieved September 14, 2018.
  8. Ward, Brendan (July 2, 2018). "Alliance of American Football hosting scouting combine for players". WMC Action News 5.com. Retrieved September 14, 2018.
  9. Froyd, Crissy (August 27, 2018). "Zach Mettenberger and Antonio Andrews reunite in new pro league". Titans Wire. Retrieved September 14, 2018.
  10. Wilner, Barry. "Alliance signs players cut by NFL teams for spring league". AP News. Retrieved October 2, 2018.
  11. Benjamin, Cody (July 24, 2018). "Alliance of American Football strikes multi-year uniform, apparel deal with Starter". CBSSports.com. Retrieved October 2, 2018.
  12. Benjamin, Cody (September 20, 2018). "LOOK: Alliance of American Football unveils logos of four pro teams that will debut in 2019". CBSSports.com. Retrieved September 21, 2018.
  13. 1 2 Benjamin, Cody (September 25, 2018). "LOOK: Here's a full list of team names and logos from the Alliance of American Football". CBSSports.com. Retrieved October 3, 2018.
  14. 1 2 "Alliance of American Football schedule released for Arizona Hotshots, other 7 teams". AZ Central. USA Today. October 16, 2018. Retrieved November 8, 2018.
  15. Scott, Dana (October 31, 2018). "Alliance of American Football league to hold 'Protect or Pick' quarterback draft". AZ Central. USA Today Network. Retrieved November 5, 2018.
  16. Kercheval, Ben (February 9, 2019). "AAF Week 1 scores, highlights: Spurrier calls 'Philly Special' for TD, Orlando and San Antonio win openers". CBS Sports. Retrieved February 10, 2019.
  17. Eli, Simone (February 10, 2019). "Iron shutout Express in AAF season opener". cbs42.com. Retrieved February 10, 2019.
  18. Kercheval, Ben (February 9, 2019). "2019 AAF schedule and scores: Times, dates, TV channel, streaming, every game for the entire season". CBS Sports. Retrieved February 10, 2019.
  19. 1 2 3 Gartland, Dan (March 20, 2018). "8-team XFL competitor plans to launch in February 2019". SI.com. Time, Inc. Retrieved March 21, 2018.
  20. Wilson, Ryan (November 28, 2018). "Alliance of American Football QB Draft: Aaron Murray, Christian Hackenberg highlight QBs taken in AAF event". CBSSports.com. Retrieved November 29, 2018.
  21. "The Alliance of American Football sets final rosters". Alliance of American Football. January 29, 2019. Retrieved January 31, 2019.
  22. 1 2 Rovell, Darren (July 12, 2018). "AAF players to get 3-year, $250K contracts". ESPN.com. Retrieved September 14, 2018.
  23. Florio, Mike (October 31, 2018). "AAF to conduct unusual draft process for allocating quarterbacks". Profootballtalk.com. Retrieved November 3, 2018.
  24. 1 2 3 4 5 6 7 "Alliance of American Football to kick off after Super Bowl". The Washington Post. March 20, 2018. Retrieved March 20, 2018.
  25. 1 2 3 Munz, Jason (February 7, 2019). "Sky judge and the world of tomorrow: A look at the AAF's notable rule differences". The Commercial Appeal. Retrieved February 7, 2019.
  26. Goldberg, Jeff (January 28, 2019). "Safe to say, on-side conversion play will generate excitement". Alliance of American Football. Retrieved January 28, 2019.
  27. "Alliance of American Football's SkyJudge might have prevented NFC Championship no-call". Associated Press. February 8, 2019. Retrieved February 8, 2019.
  28. "How the AAF's strict "no souvenirs" rule claimed its first victim". FootballZebras.com. February 11, 2019. Retrieved February 13, 2019.
  29. 1 2 3 4 5 6 7 8 9 10 11 Spangler, Todd (March 20, 2018). "New Pro Football League Sets 2019 Debut With CBS Sports Pact". Variety. Retrieved March 21, 2018.
  30. Crupi, Anthony (September 10, 2018). "The Alliance of American Football bets on success where others have failed". Ad Age. Retrieved October 3, 2018. Per terms of the deal, MGM also will invest in the AAF tech platform, ...
  31. Gleeson, Scott (September 11, 2018). "Alliance of American Football league, spring alternative to NFL, reveals gambling-focused strategy". USA TODAY. Retrieved October 2, 2018.
  32. Rovell, Darren (September 10, 2018). "AAF league to have enhanced in-game betting". ESPN.com. Retrieved October 2, 2018.
  33. Florio, Mike (September 1, 2018). "XFL sends up first salvo in looming AAF feud". ProFootballTalk.com. Retrieved September 18, 2018.
  34. http://footballscoop.com/news/sources-aaf-coaching-salaries-better-might-think/
  35. "Alliance Of American Football Introduces Alliance San Antonio, Final Team for Inaugural Season". OurSports Central. June 21, 2018. Retrieved September 4, 2018.
  36. Balakrishnan, Anita; Salinas, Sara (March 20, 2018). "Peter Thiel's venture firm is backing a new football league to rival the NFL". CNBC. Retrieved September 4, 2018.
  37. 1 2 Florio, Mike (December 20, 2016). "CBS unveils AAF broadcast teams". Pro Football Talk. Retrieved December 26, 2018.
  38. "Because of contractual agreements, The Alliance will not live stream..." twitter.com. Retrieved 2019-02-09.
  39. Tornoe, Rob. "NBC Sports Philadelphia's studio shows will soon look a lot different". Philly.com. Retrieved 2019-02-03.
  40. Steinberg, Leigh (July 26, 2018). "AAF: The League That Fills The NFL Offseason Void". Forbes. Retrieved October 24, 2018.
  41. 1 2 Ourand, John (January 31, 2019). "Alliance Of American Football Signs Deals With Turner, NFL Net". SportsBusiness Daily. Retrieved January 31, 2019.
  42. Alper, Josh (2019-02-07). "SiriusXM will air AAF games". ProFootballTalk. Retrieved 2019-02-08.
  43. Media, N. F. L. (February 7, 2019). ".@nflnetwork's coverage of @TheAAF kicks off Sunday at 8p ET w/ the Salt Lake City Stallions vs. Arizona Hotshots. @DanHellie @MJD & Marvin Lewis are on the call". Retrieved February 12, 2019.
  44. "Marvin Lewis, Terrell Davis and Andrew Siciliano among new names revealed for AAF broadcasts". Awful Announcing. 2019-02-02. Retrieved 2019-02-09.
  45. Smith, Michael David (February 10, 2019). "AAF off to a solid start". Profootballtalk.com. Retrieved February 10, 2019.
  46. Kirshner, Alex (February 11, 2019). "5 things the NFL and college football could learn from the first weekend of the AAF". SB Nation. Retrieved February 11, 2019.
  47. "From his Hollywood Haven, Julian Edelman reflects on LIII MVP, his path and being a perfect Patriot § 10 Things I Think I Think". Football Morning in America. NBC Sports. February 11, 2019. Retrieved February 11, 2019.
  48. "TV Ratings Saturday: AAF Football invades the chart, NBA falters". TV by the Numbers. February 10, 2019. Retrieved February 10, 2019.
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